The Headland Hotel & Spa is a luxury 5 star hotel in Newquay, Cornwall. Offering luxury hotel accommodation, private self-catering cottages, 3 restaurants and the new £10 million Aqua Club, the hotel overlooks the famous Fistral Beach and is one of the most iconic hotels in the south west.
The Headland Hotel approached Oracle to develop their brand and individual brand offerings. This work has included re-branding the hotel itself and all its facilities sub-brands, including the new multi-million pound Aqua Club, restaurants and spa.
Exploring brand personality and inspirations, colour palettes for all brands, typography, image styling, usage and examples of design, print and production guidance. We have worked on everything from logos, to signage, to print design, digital design and ongoing magazine.
We were tasked to completely re-design the regular ‘The Headland Lifestyle’ magazine. Developing a completely new styling, font development, image placement, spacing and working on a new grid layout for the magazine. The publication is produced twice yearly and we continue to design each issue for the hotel.
We also developed the quality of printed materials throughout and the magazine is beautifully printed and overall look showcases the luxury offering, elegance and uniqueness of the hotel.
Working closely with the hotel on the new 10 million pound development, The Aqua Club, we created the logo, branding and styling for design for print. Even working up elements for the internal graphic designer and brand guidelines for them to follow. We also branded the new Deck Restaurant, over 50 different signs and wayfinding throughout the complex. This involved CGI visualisation of the frontage, direction on wayfinding size and placement and guide for the signage company to install. Signage materials used were high-end and designed to withstand the elements, using polished stainless steel 316 grade to withstand the sea air for the main front sign, to perspex stand off area signs and window graphics throughout for safety and direction.
