01637 854939
info@oracledesign.co.uk
WE WERE APPROACHED BY A LONDON BASED SPORTS MARKETING CONSULTANCY TO DESIGN PRINTED MATERIAL AND INVITATIONS FOR THE OLD PULTENEY ROW TO THE POLE EXPEDITION. THE JOURNEY TO ROW TO THE NORTH POLE IS TO HIGHLIGHT CLIMATE CHANGE TO THE WORLD. FEATURED ON BBC, ITV, THE INDEPENDANT NEWSPAPER AND MORE.
CLIENT
OLD PULTENEY: Since 1826, the Pulteney Distillery has crafted a Single Malt
Scotch Whisky that is the very essence of it's remarkable location. Based in
Scotland and offering various whisky and liquers, the international company
is the most northerly distillery on the Scottish mainland, the spirit crafted
is a distillation of this unique location.
ROW TO THE POLE: Scots adventurer Jock Wishart is mounting an expedition
to the Magnetic North Pole (as certified in 1996) to highlight the already
dramatic effect of climate change on the ice around the Polar Regions. With
6 crew members on board, but 450 miles to row in grueling arctic conditions
it is one of the toughest challanges to undertake.
I-MEDIA SPORT: Offer advice to brands, rights owners and private investors
on how to grow their business interests. Whether building sponsorship
programmes for brands, developing marketing plans for rights owners or
creating new sporting properties our approach is the same. Services include,
production, sponsorship, marketing communications, hospitality and
rights developments.
OBJECTIVE
We were called upon to design invitations and printed media for The Old Pulteney
boat christening as part of the lead up to the expedition. This was to take place
at Canary Wharf in London and be covered by the international press and TV.
SOLUTION
Oracle Design worked closely with the client and we designed two invitations to
a huge list of public and media, leading up to the event. These invitations were used
as an e-flyer format also. This was designed to follow brand guidlines and existing
styles to match the website and past work.
For the event in July 2011, we designed an A3 scroll which was given to all visitors
on the day. This was designed as a double sided scroll which highlighted the route
of the expedition with a map on the front and then gave detail about the expedition,
preparations and the 6 crew members on the back. This was printed by an agency
in London for the 'Boat Christening' event.
The event attracted great press and media, featuring on BBC, ITV and national
newspapers throughout the UK.
It was great to be involved in such an amazing idea and expedition. After 33 days
out in the wilderness, the guys finally made it and completed the gruelling task of
rowing to the Magnetic North Pole. Congratulations guys on a truly amazing and
inspiring challenge.
TESTIMONIAL:
"Thanks for all your great design work, not to mention churing it out even faster
than the ice is melting...much appreciated."
Billy Gammon, Director - iMediasport Arts & Entertainment
The Old Pulteney Scotch Whiskey - Row To The Pole
See our clients page for some other great feedback from our clients: Testimonial's
The expedition: www.rowtothepole.com
The whisky: www.oldpulteney.com
The client: www.imediasport.com
T : 01637 854939
E : info@oracledesign.co.uk